Business data from Google Business Profile, checked 2026-10-30. Facts from the business's own website were fetched 2026-10-30.
Reviewers consistently describe a steady, well-explained process. Many say staff stayed in touch, answered questions fast, and treated them with patience and respect. Several mention working alongside a realtor and lender partners without feeling lost.
Named staff come up often, including Amy and Alexandra. One reviewer, who moved from Ontario to Edmonton, said the team handled bidding and virtual viewings. A single reviewer raised the year-two price change as a lesson to plan for.
Reviewers mostly describe a responsive, knowledgeable team that guides clients through buying, selling, and renting. Most reviews are from clients who have worked with Sherif for years. One five-year-old complaint about slow replies on a rental viewing stands alone in the recent reviews.
Recent reviewers describe a steady, clear process. Several say the broker answers questions fast and explains each option before they choose. Many mention feeling less stressed after working through a hard file with bad credit or self-employed income. Older reviews add more texture. Reviewers name Parm as the main contact and praise his patience and honesty. Some mention help with home equity loans, cash-out refinances, debt consolidation, and quick closes when timing was tight.
Most recent reviews are very negative, with reviewers reporting long phone waits, unanswered calls, and trouble logging in online. Several describe funding delays on closing day and slow card processing. Only one recent review is positive. Reviewers say staff are hard to reach and sometimes hard to pin down. Some describe repeating the same details to different agents. One reviewer praised two staff members for timely, caring service on a mortgage file.
Last updated 2026-10-30